In Five Four's first collaboration, Marvel allowed us to interpret the unique abilities of each team member of the Avengers and infuse them into our men's clothing. This created for a collection that was rooted in our brand's trademark look, yet held secret features like hidden pockets, specialized materials and protective linings, to create pieces that were versatile, stylish and highly sought after.

With the launch of the collection, our NYC event was host to select members of the fashion industry and press, which allowed for a sneak peek of the clothing. Special access was granted to our Club Members to visit the headquarters to preview the upcoming items they'd be receiving.

The space was designed with a vibe of exclusivity and intrigue, similar to a superhero's secret lab, with the exterior windows transformed into "vaults", surrounded by steel panels and blueprint schematics for a hi-tech and futuristic look.